I measure my time in Fage Greek Yogurt. Perhaps you should, too

Leah Fessler
2 min readMar 3, 2021
In today’s Fage time, it’s mid-April

I wrote this piece in September 2020, but it feels increasingly relevant as the hope of truly widespread vaccination in America creeps in. Just some thoughts and feels.

I measure time in Greek yogurt expiration dates. It’s not that I worry my yogurt will expire, or that I eat it particularly slowly. In fact, I consume exactly one 35.3 ounce container of…

Leah Fessler

Investor at NextView Ventures. Journalist. Thinking about gender, equality, and pugs. Formerly at Chief, Quartz, Slow, Bridgewater Associates, Middlebury.